The Bid Collection
THREE PAIRS. ONE COLLECTION. COUNTLESS MEMORIES.
Available to shop 11/13
Some of the best parts of college happen on regular days, like grabbing coffee between classes, studying together, or late-night talks with friends. The Bid Collection was inspired by sorority life and made to be part of all the everyday moments that make college memorable.
One gift. Three pairs. Made for every part of her day.
Three Pairs. Morning, Day & Night.
Every day in sorority life looks a little different. That's why The Bid Collection includes three thoughtfully designed pairs of World's Softest socks, each made for a different part of her day.
Morning
Athletic No-Show
Ready for workouts, early classes, and busy mornings.
Day
Ruffle Crew
A little personality and comfort for campus life, coffee runs, and time with friends.
Night
Cozy Crew
Soft, cozy comfort for winding down, movie nights, and late-night sisterhood.
Three pairs
One collection
GIVES BACK
To five charities
WOMEN-OWNED
Family-run since 1902
OFFICIALLY LICENSED
Through Affinity
Giving Back to Sisterhood
MADE WITH PURPOSE
A portion of every Bid Collection sale supports the charities chosen by our five partner sororities. Through our licensing relationship with Affinity, we respect and represent the identities, traditions, and trademarks of the participating sororities. World’s Softest is proudly owned by Crescent Sock Company, a women-owned, fourth-generation family business with roots in American sock making dating back to 1902.
Meet Our Ambassadors
Addison R.
Mary Harris D.
Zoe R.
Sara Logan C.
Mararet Anne H.
Cora Maria B.
Sabrina S.
Kaeli O.
Reese B.
Who Wants In on The Bid Collection?
Your sorority. your voice.
The Bid Collection started with five sororities, and we want to know where the interest goes next. If you’d love to see your organization represented in a future collection, we want to hear from you. Interested in bringing The Bid Collection to your sorority? Email socksquad@worldssoftest.com with your organization and chapter.
A Sisterhood Story That Comes Full Circle
For our CEO, Cathy, The Bid Collection holds a special meaning. As a Chi Omega alumna, she understands firsthand the friendships, traditions, and lifelong connections that make sorority sisterhood so meaningful.
Today, seeing Chi Omega represented as part of The Bid Collection makes this launch especially personal. It's a celebration of the connections formed during college and the sisterhood that continues long after graduation.
At World's Softest, we're proud to celebrate the traditions that bring women together, one thoughtfully designed collection at a time.
THE BID COLLECTION
Got Questions?
Everything you need to know
How does The Bid Collection give back?
The Bid Collection gives back through a shared charity pool. World’s Softest® will donate 10% of Bid Collection sales (after discounts and returns, excluding tax and shipping) to a pool benefiting the chosen charities of our five participating sororities. Charities receive 40%, 25%, 15%, or 10% of that pool based on their sorority’s sellout ranking, first through fifth.
Which charities does The Bid Collection support?
The Bid Collection supports one charity chosen by each partner sorority.
- Alpha Delta Pi: Ronald McDonald House Charities of Knoxville
- Alpha Omicron Pi: Blood Cancer United
- Chi Omega: The Dream Connection
- Delta Delta Delta: Dolly Parton Children’s Hospital
- Kappa Delta: Girl Scouts of the Southern Appalachians
When does the Bid Collection promotion run?
The Bid Collection promotion runs for a limited time. For the promotion dates and full terms, email socksquad@worldssoftest.com.
Who makes World’s Softest Socks?
World’s Softest is proudly owned by Crescent Sock Company, a women-owned, fourth-generation family business with roots in American sock manufacturing dating back to 1902. That’s more than 120 years of family history and craftsmanship behind every pair.
Is The Bid Collection officially licensed?
Yes, The Bid Collection is officially licensed. Through our licensing relationship with Affinity, we respect and represent the identities, traditions, and trademarks of the participating sororities.